контрольная работа № 1, 2

Структура курса

За весь курс обучения студенты выполняют 2 контрольные работы и сдают экзамен.

Выполнение контрольных работ способствует развитию навыков перевода с иностранного языка на русский язык, что является одной из задач обучения иностранному языку. Этот вид работы является одной из форм обучения студентов грамматике иностранного языка и способом расширения словарного запаса.

Обучение иностранному языку предполагает следующие виды работы:

- аудиторные групповые занятия под руководством преподавателя;

- индивидуальную самостоятельную работу студентов на занятии под руководством преподавателя;

- самостоятельную работу по заданию преподавателя, выполняемую во внеаудиторное время, в том числе с использованием компьютерных технологий;

- индивидуальные консультации;

- групповые предэкзаменационные консультации.

 

Особое внимание уделяется самостоятельной работе студентов с учебно-методическими материалами, в частности, работе с компьютерной обучающей программой (КОПР), позволяющей компенсировать ограниченное количество аудиторного времени. Проводятся встречи с носителями языка, конкурс на лучший перевод текстов по специальности, организуются студенческие конференции на страноведческую тематику.

Цели и задачи обучения

Основными направлениями обучения является достижение практических, образовательных, развивающих и воспитательных целей. На протяжении курса обучения иностранному языку продолжается работа по усвоению знаний (фонетических, лексических, грамматических, орфографических), формированию и совершенствованию речевых навыков и умений, а также работа по углублению и расширению культурологических знаний, необходимых для межкультурной коммуникации. В связи с этим осуществляется постепенное усиление профессиональной деловой  направленности обучения, направленной на формирование речевых навыков и умений, необходимых в будущей профессиональной деятельности.

Целью обучения иностранному языку в неязыковом заочном вузе является практическое овладение им, что предполагает по завершению курса обучения наличие умений и навыков в различных видах речевой деятельности.

В начале учебного года определяется готовность студентов к изучению вузовского курса иностранного языка. С этой целью проводится тестирование. При определении объектов контроля учитывается не только конкретный перечень языковых единиц, подлежащих проверке, но и характер владения ими: быстрое узнавание языковой единицы в контексте, независимо от формы, в которой она представлена. Соответственно выделяются следующие объекты контроля:

а) узнавание/понимание в контексте лексической единицы, употребленной в основном словарном значении;

б) понимание конкретного (одного из возможных) значения многозначной лексической единицы;

в) понимание в контексте грамматического явления;

г) умение установить исходную форму грамматического явления (например, по форме прошедшего времени – инфинитив, по форме множественного числа – единственное число и т.д.);

д) способность различать значения омонимичных форм;

е) узнавание/понимание единиц речевого этикета.

В ходе изучения иностранных языков ставятся следующие задачи:

- совершенствование полученных умений и навыков во всех видах речевой деятельности;

- формирование умений и навыков самостоятельной работы и применение полученных знаний, умений и навыков на практике.

Содержание обучения

Содержание обучения рассматривается как некая модель естественного общения, участники которого обладают определенными иноязычными навыками и умениями, а также способностью соотносить языковые средства с нормами речевого поведения, которых придерживаются носители языка.

В соответствии с социальным заказом государства и концептуальными положениями, цели обучения иностранному языку определяются как конечные требования к этапам обучения. Конкретизация этих требований находит отражение в следующих компонентах содержания обучения:

- в номенклатуре определенных сфер и ситуаций повседневно-бытового, профессионального и делового общения;

- в перечне умений и навыков устного и письменного иноязычного общения, соответствующих указанным сферам и ситуациям;

- в минимуме отобранных языковых явлений (лексических единиц, формул речевого общения, грамматических форм и конструкций, дифференцированных по видам речевой деятельности);

- в характере, содержании и функционально-стилистических аспектах информации, включающей лингвострановедческие знания, что имеет большое значение для повышения мотивации к овладению иностранным языком, удовлетворения познавательных интересов обучаемых, а также их потребностей в общении на иностранном языке.

К концу курса обучения студенты должны владеть следующими умениями и навыками:

Чтение

- Умение читать и понимать с использованием и без использования словаря тексты, содержащие изученный языковой материал. Умение составлять вопросы по содержанию прочитанного текста и отвечать на вопросы. Умение сделать сообщение по содержанию прочитанного текста.

Говорение и аудирование

- Умение участвовать в несложной беседе по пройденным устным темам;

- Умение использовать формы речевого этикета;

- Умение понять небольшие по объему звучащие аутентичные тексты, содержащие изученный языковой материал и выполнить задания на проверку понимания на слух.

Письмо

- Умение кратко излагать информацию, полученную при чтении;

- Умение заполнять анкеты.

 

Грамматический материал подразделяется на активный и пассивный. Активный грамматический материал предназначен для употребления в устной речевой деятельности студентов и усваивается до его автоматического использования в речи. Пассивный грамматический материал изучается с целью его узнавания и правильного понимания при чтении. Соответственно, активный грамматический материал полностью включается в пассивный грамматический материал. По мере изучения часть грамматического материала может переходить из пассивного запаса в активный запас.

Объем текстового материала

№ п/п

Текстовой материал

Кол-во стр.

1

Тексты учебника и специализированных учебных пособий или хрестоматий

20

2

Тексты контрольных заданий

10

3

Тексты для дополнительного чтения по специальности

20

4

Итого

50

Примечание: За страницу принимается 1500 печатных знаков.

Выполнение контрольных заданий и оформление

контрольных работ

- Контрольные задания составлены в пяти вариантах. Номер варианта следует выбирать в соответствии с первой буквой фамилии студента.

Начальная буква фамилии студента

№ варианта

А, Б, В, Г, Д

1

Е, Ж, З, И, К, Л

2

М, Н, О, П, Р

3

С, Т, У, Ф, Х

4

Ц, Ч, Ш, Щ, Э, Ю, Я

5

- Контрольные задания выполняются на компьютере или оформляются в отдельной тетради. На титульном листе (см. приложение) указывается фамилия студента, номер группы, номер контрольной работы и фамилия преподавателя, у которого занимается студент. Электронную версию шаблона нужного варианта контрольной работы можно загрузить из КОПР «Английский язык» («Задания контрольной работы № 1», «Задания контрольной работы № 2»).

- Если контрольная работа выполняется в тетради, она должна быть выполнена аккуратно, четким почерком. Необходимо оставить широкие поля для замечаний, объяснений и методических указаний рецензента.

- В конце работы должна быть поставлена подпись студента и дата выполнения задания.

- Если контрольная работа выполнена в тетради, то материал контрольных заданий следует располагать по следующему образцу:

ЛЕВАЯ СТРАНИЦА

ПРАВАЯ СТРАНИЦА

Английский текст

Русский текст

 

- Контрольные задания должны быть выполнены в той последовательности, в которой они даны в настоящем пособии.

- Выполненную контрольную работу необходимо сдать преподавателю для проверки и рецензирования в установленные сроки.

- Если контрольная работа выполнена без соблюдения изложенных выше требований, она возвращается студенту без проверки.

Выполнение работы над ошибками

При получении рецензии на проверенную контрольную работу необходимо ознакомиться с замечаниями рецензента, проанализировать отмеченные ошибки и еще раз проработать учебный материал. Все предложения, в которых были обнаружены орфографические и грамматические ошибки или неточности перевода, следует переписать начисто и поместить в конце данной контрольной работы. Отрецензированные контрольные задания являются учебными документами, которые необходимо сохранять. Во время зачета или экзамена проверяется качество усвоения материала, вошедшего в контрольные работы.

Английский язык

Контрольная работа №1

Вариант 1

I. Переведите письменно существительные (1 - 10). Выберите определения (a – j), соответствующие существительным.

1) nation

a) the transfer of a company or organization from government to private ownership and control

2) industry

b) the group of people who govern a country or state

3) government

c)the production of goods, especially those made in factories

4) stake

d) the large-scale production of goods

5) inflation

e) dishonest, illegal or immoral behavior, especially from someone with power

6) surplus

f) the use of money to get a profit or to make a business activity successful

7) privatization

g) a situation in which there are a lot of problems that must be dealt with quickly

8) investment

h) a country, considered especially in relation to its people and its social or economic structure

9) crisis

i) a share or an interest in an enterprise, especially a financial share

10) corruption

j) an amount of something that is more than what is used or needed

Занесите свои ответы в таблицу:

1

2

3

4

5

6

7

8

9

10

 

 

 

 

 

 

 

 

 

 

II. В следующих предложениях подчеркните определения, выраженные именем существительным, и переведите эти предложения на русский язык.

1. Europe began to take data protection seriously over fifteen years ago.

2. Today designers can make or break car companies.

3. India’s IT industry is growing at an incredible rate.

III. В следующих предложениях подчеркните глагол-сказуемое, определите его видовременную форму и залог. Переведите предложения на русский язык.

1. More than half a million new businesses are created each year in America alone.

2. Certainly, the cost of entering the market has gone up.

3. The average age of the population will rise in the future.

IV. В следующих предложениях подчеркните модальный глагол или его эквивалент. Переведите предложения на русский язык.

1. Monopolies may exist at the local level because of geographic location

2. There should be strong stimulus which motivates the personnel to search new.

3. Companies have to follow certain rules when advertising their products.

V. В следующих предложениях подчеркните Participle 1 и Participle 2 Переведите предложения на русский язык.

1. To end the contract, one month’s written notice (by post not e-mail) is required.

2. Politeness can help to improve the working environment for people in the same office.

3. Job applications are examined and the best candidates are interviewed.

VI. Прочитайте и устно переведите на русский язык весь текст.

What Type of Economic System Does Brazil Have?

1. Brazil is the largest country in South America, and its economy dwarfs that of other South American nations. Like many nations of the world, Brazil operates a mixed economy that includes characteristics of market-based capitalism, as well as socialist planning. Brazil has a growing mixed economy.

2. The mixed economy of Brazil includes large agricultural, manufacturing and mining sectors. Although some industries, such as railroads and utilities, have been privatized, the government owns large stakes in other industries.

The Brazilian government owns more than 50 percent of Petrobras, the country's largest energy company.

3. Once burdened by high inflation in the 1980s, Brazil has asserted itself in the global economy. The CIA World Factbook reported that the country ran record trade surpluses from 2003 to 2007.

In 2008, the gross domestic product (GDP) of the Brazilian economy was an estimated $2 trillion (in U.S. dollars), making it the 10th-largest in the world.

4. Privatization efforts by the Brazilian government in the 1990s brought a wave of investment from the United States and Europe, which contributed to robust economic growth over the past decade. In addition, prudent monetary and fiscal policy measures shielded Brazil from the worst of the global financial crisis of 2008, according to the U.S. State Department.

Despite Brazil's economic progress, widespread poverty and government corruption remain problems.

VII. Определите, являются ли приведенные ниже утверждения (1, 2, 3)

a) истинными (true)

b) ложными (false)

c) в тексте нет информации (no information)

1. Brazil operates a free-market economy.

2. Some industries have been privatized in Brazil.

3. The government owns large stakes in coal mining sector.

Занесите свои ответы в таблицу:

1

2

3

 

 

 

VIII. Прочитайте абзац 4 и ответьте письменно на следующий вопрос:

What did privatization efforts by the Brazilian government contribute to?

Вариант 2

I. Переведите письменно существительные (1 - 10). Выберите определения (a – j), соответствующие существительным:

1) brand

a) association of two or more persons that conduct a business for profit as coowners

2) trademark

b) a large company or business organization

3) salesman

c) a piece of clothing

4) cash

d) the making of goods available for use

5) trade

e) someone whose business is to provide goods and services to another company

6) supplier

f) the business of buying and selling goods or services

7) production

g) money in the form of notes and coins

8) garment

h) someone whose job is to help customers and sell things in a shop

9) corporation

i) anything that distinguishes a company’s product from other similar products

10) partnership

j) a name or design belonging to a particular company, used on its products

Занесите свои ответы в таблицу:

1

2

3

4

5

6

7

8

9

10

 

 

 

 

 

 

 

 

 

 

II. В следующих предложениях подчеркните определения, выраженные именем существительным, и переведите эти предложения на русский язык.

1. The American Henry Ford gave two things to the world – affordable motor cars and the production line.

2. There are several ways to measure how developed a country is: life expectancy, education level and real income of the population.

3. We want to increase our market share in Spain.

III. a) Выполните темы КОПР № 2, 4.

b) В следующих предложениях подчеркните глагол-сказуемое, определите его видо-временную форму и залог. Переведите предложения на русский язык.

1. Many expensive designer clothes are now manufactured cheaply in Asia.

2. We are looking for a more economical way of heating our offices.

3. Some companies have found ways to work in a bilingual market.

IV. В следующих предложениях подчеркните модальный глагол или его эквивалент. Переведите предложения на русский язык.

1. We have to restructure our company if we want to survive.

2. Governments can change employment and business laws to make the market more competitive.

3. Tax on harmful products like tobacco and alcohol should discourage people from consuming them.

V. В следующих предложениях подчеркните Participle 1 и Participle 2 Переведите предложения на русский язык.

1. There mustn’t be any barriers to new companies entering the market.

2. Taxes placed on income and wealth are known as direct taxes.

3. Price is a powerful instrument affecting demand in many markets.

VI. Прочитайте и устно переведите на русский язык весь текст. Перепишите и письменно переведите абзацы 2, 3.

A Family Affair - Вenetton

1. Benetton Group is a global brand, based in Treviso, Italy. The name comes from the Вenetton family who built probably the most remarkable family venture of the late 20th century. The Вenetton clothing line was created by three brothers and their sister in a small knitting shop in Ponzano Veneto, Italy. When their father died, the eldest, Luciano, left school to work in a clothing store in order to support his mother, a sister, and two younger brothers.

2. In the mid-1950s Guiliana Вenetton made her elder brother Luciano a multi-coloured pullover. The colours were more exciting than the ones normally used in men’s sweaters at that time. Luciano, who was then twenty and had worked as a men’s clothing salesman in Treviso, realized his 17-year-old sister’s talent. The two siblings sold their bicycle and accordion and scraped together enough cash to buy their first second-hand knitting machine in 1955. And so Вenetton was born. The bright colours in which the original sweater was knitted became its trademark.

3. In 1965 the Вenetton company was formed as a partnership with Luciano as Chairman, his brother Guilberto in charge of administration, their younger brother running production, and Guiliana as chief designer. The firm’s success depends on a family structure which is now rare in Italy and the rest of Europe. Six of their eleven children also work in the company. However, Luciano has also come to include friends and colleagues in the business once they have demonstrated a solid commitment to the firm, which is why he is unconcerned about the group’s future.

4. The Вenetton Group produces over 110 million garments every year, over 90 per cent in Europe. The Italian multinational company has become one of the world’s biggest suppliers of casual clothes. It is a corporation which has now diversified into banking, supermarkets, sporting equipment, restaurants and Formula One cars.

VII. Определите, являются ли приведенные ниже утверждения (1, 2, 3):

a) истинными (true)

b) ложными (false)

c) в тексте нет информации (no information)

1. The Вenetton Group produces over 110 million garments every year, 90 per cent in Italy.

2. There are few family businesses like Вenetton in Italy and the rest of Europe nowadays.

3. Carlo, the youngest, supervises the sheep ranches in Patagonia.

Занесите свои ответы в таблицу:

1

2

3

 

 

 

VIII. Прочитайте абзац 1 и ответьте письменно на следующий вопрос:

Where was the Вenetton clothing line created?

Вариант 3

I. Переведите письменно существительные (1-10).

Выберите определения (a-j), соответствующие этим существительным:

1. offer

a) a company or business, especially one which is quite  small

2. firm

b) an amount of money paid to a professional person or  organization for their services

3. purchase

c) money that one person, organization, country etc owes to another

4. refund

d) a statement that you are willing to give someone something or do something for them

5. fee

e) the act of buying something

6. loan

f) money borrowed from a bank, person etc

7. debt

g) a sum of money that is given back to you

8. corporation

h) a person, team, company that is competing with another

9. costs

i) a large company or group of companies acting together as a single organization

10. competitor

j) the money that a business or an individual must  regularly spend

Занесите свои ответы в таблицу:

1

2

3

4

5

6

7

8

9

10

 

 

 

 

 

 

 

 

 

 

II. В следующих предложениях подчеркните определения, выраженные

именем существительным и переведите эти предложения на русский язык:

1. Exchange rates are determined by supply and demand.

2. Only about 5% of the world’s currency transactions are related to trade.

3. The stock price will immediately rise.

III. а) Выполните темы КОПР № 2,4.

b) В следующих предложениях подчеркните глагол-сказуемое,

определите его видо-временную форму и залог. Переведите предложения на русский язык.

1. Rents will be sufficient to cover costs.

2. Successful companies are becoming market driven, adapting their

products to fit customers’ requests.

3. These measures were designed to strengthen the company’s market position.

IV. В следующих предложениях подчеркните модальный глагол или

его эквивалент. Переведите предложения на русский язык.

1. Delays in construction could increase costs significantly.

2. The carrier may exercise a lien on the cargo for the unpaid freight.

3. Managers have to measure the performance of their staff.

V. В следующих предложениях подчеркните Рarticiple I и Рarticiple II.

Переведите предложения на русский язык.

1. Workers have to be closely supervised and controlled, and told what to do.

2. The electricity bill may be paid in cash or by cheque.

3. The price of shares has risen heavily today.

VI. Прочитайте и устно переведите на русский язык весь текст. Перепишите и письменно переведите абзацы 2, 3.

Advertising

1. Advertising informs consumers about the existence and benefits of products and services, and persuades to buy them. Most companies use advertising agencies to produce their advertising. They give the agency a statement of the objectives of the advertising campaign and a budget. The agency creates advertisements (or ads), and develops a media plan specifying which media – newspapers, magazines, the Internet, radio, television, cinema, posters, mail, etc. – will be used and in which proportions.

2. It is always difficult to know how much to spend on advertising. Increased ad spending can increase sales, but many companies just spend a fixed percentage of current sales revenue, or simply spend as much as their competitors. On the other hand, lots of creative and expensive advertising campaigns, including television commercials that lots of people see and remember, and which win prizes awarded by the advertising industry for the best ads, don’t lead to increased sales.

3. Advertising is considered to be important for launching new consumer products. Combined with sales promotions such as free samples, price reductions and competitions, advertising may generate the initial trial of a new product. But traditional advertising is expensive, it doesn’t always reach the target customers. This is why the best form of advertising has always been word-of-mouth advertising: people telling their friends about good products and services.

VII. Определите, является ли утверждение:

a) истинным ( true )

b) ложным ( false )

c) в тексте нет информации ( no information )

1. Advertising always reaches the target customers.

2. Lots of creative and expensive advertising campaigns don’t lead to

increased sales.

3. Companies won’t use advertising in a few centuries.

Занесите свои ответы в таблицу:

1

2

3

 

 

 

VIII. Прочитайте абзац 1 и ответьте на следующий вопрос:

What do most companies give to advertising agencies?

Вариант 4

I. Переведите письменно существительные (1 - 10). Выберите определения (a – j), соответствующие существительным.

1. rise

a) to increase in amount or number

2. target

b) a return to a normal state of strength or economic activity

3. transaction

 

c) a result that a business or an organization tries to achieve

 

4. withdraw

d) the profit that a company makes

5. job application

e) a piece of business that is done between two people , especially an act of buying or selling

6. purchase

 f) the activity of keeping an accurate record of the accounts of a business 

7. recovery

g) to take money out of a bank account

8. earnings

 h) the total value of all goods and services produced by a country in one year

9. bookkeeping

i) formal request, usually in writing, for a job

10.gross domestic product (GDP)

j) to buy something

Занесите свои ответы в таблицу:

1

2

3

4

5

6

7

8

9

10

 

 

 

 

 

 

 

 

 

 

II. В следующих предложениях подчеркните определения, выраженные именем существительным, и переведите эти предложения на русский язык.

1. The exchange rate is the amount of one currency needed to buy another currency.

2. A business plan should prove that your business will generate enough revenue to cover your expenses and make a satisfactory return for bankers and investors.

3. Sales promotion can be directed at the consumer, the trade purchaser or the company's sales force.

III. a) Выполните темы КОПР № 2, 4.

b) В следующих предложениях подчеркните глагол-сказуемое, определите его видо-временную форму и залог. Переведите предложения на русский язык:

1. The IMF is based in Washington, DC, USA and is governed by the 185 countries that are members.

2. The market is rising at the moment.

3. These basic principles have been incorporated into national accounting standards in different ways in different countries.

IV. В следующих предложениях подчеркните модальный глагол или его эквивалент. Переведите предложения на русский язык.

1. People must choose how best to use their available resources to satisfy the greatest number of wants and needs.

2. Materials can be bought on credit to help finance current expenditure.

3. Business people may borrow money in order to expand their business.

V. В следующих предложениях подчеркните Participle 1 и Participle 2 и укажите, является ли оно определением, обстоятельством или частью глагола-сказуемого. Переведите предложения на русский язык.

1. When drawing up a contract for the sale of goods, it is necessary to give a detailed description of the goods.

2. Signing the letter the manager asked the secretary to send it off at once.

3. Games and competitions are becoming commonplace in promoting sales of a product or service.

VI. Прочитайте и устно переведите на русский язык весь текст. Письменно переведите абзацы 1,3.

The UK Economy

1. In the UK, the primary sector is made up of farming and energy-related activities. Farming is very mechanized and uses a lot of machinery, producing about 60% of food needs although it employs only 1% of workforce. But many small farms are no longer profitable on global markets with low-cost world producers.

2. Primary energy accounts for about 10% of GDP, one of the highest figures for a developed economy. The UK also has important reserves of oil, gas, and coal. However, this sector is now declining and oil and gas production will fall sharply in the next ten years, making the economy dependent on foreign imports of energy.

3. The secondary sector has continued to suffer from the decline of old heavy industries, like steel, and the closing of mass manufacturing like the car industry.

This has created big job losses especially in the north. Despite government support, the sector has decreased from 20% to 15% of GDP over the past twenty years.

4. By contrast, the service sector is booming, benefiting from its highly qualified workforce and the concentration of expertise in the south –east. It now represents over 70% of the total economy with financial services, computing and marketing contributing 30% to GDP. But the success is very dependent on financial markets, and the recent growth has put great pressure on road and retail infrastructure in the south east.

VII. Определите являются ли приведенные ниже утверждения:

a) истинными (true)

b) ложными (false)

c) в тексте нет информации (no information)

1. The energy sector is booming

2. The service sector is very developed. However it is very dependent on financial markets.

3. Future growth will be limited in the short to medium-term.

Занесите свои ответы в таблицу:

1

2

3

 

 

 

VIII. Прочитайте абзац 1 и письменно ответьте на вопрос:

What are the key industries in the UK primary sector?

Вариант 5

I. Переведите письменно существительные (1-10). Выберете определения (a-j), соответствующие существительным.

1. consumer

a) the exchange of a commodity for money

2. generation

b) the act of making something smaller in size or amount

3. demand

c) a business organization created under a government charter

4. product

d) a group of people of similar age

5. competition

e) what remains after the costs of doing business

6. firm

f) the rivalry among buyers and sellers in the purchase and sale of resources and products

7. profit

g) anyone who uses goods and/or services

8. sale

h) a small organization which sells or produces something

9. corporation

i) the good or service one receives in an exchange

10. reduction

j) a consumer’s willingness and ability to buy a product or service

Занесите свои ответы в таблицу:

1

2

3

4

5

6

7

8

9

10

 

 

 

 

 

 

 

 

 

 

II. В следующих предложениях подчеркните определения, выраженные именем существительным, и переведите эти предложения на русский язык.

1. During the mid-eighties, the USA had a large trade deficit with European Union.

2. Greater Manchester is one of the world’s most compact and crowded metropolitan areas.

3. The paper and printing industry is stable, reflecting Manchester’s status as the second centre of newspaper production in England.

III. a) Выполните темы КОПР № 2, 4.

b) В следующих предложениях подчеркните глагол-сказуемое, определите его видо-временную форму и залог. Переведите предложения на русский язык.

1. Heavy damage from aerial bombing during World War II brought the greatest setback in the history of modern London.

2. Contracts between local purchasing organizations and peasant householders are signed before the agricultural season begins.

3. In different parts of the world many different commodities have served as money.

IV. В следующих предложениях подчеркните модальный глагол или его эквивалент. Переведите предложения на русский язык.

1. Any Western firm is interested only in selling what it has to offer.

2. Similar processes were to be observed in the petroleum sphere.

3. The House of Lords may delay certain Bills, but cannot finally Veto them.

V. В следующих предложениях подчеркните Participle 1 и Participle 2. Переведите предложения на русский язык.

1. By the late 1970s farmers were convinced that inflation and continued growth in exports would keep prices rising.

2. The company can buy a sizable share of stock and offer it to the victim, depending on who pays more.

3. Taking into consideration the expanded changes in price, the total turnover of raw materials will increase.

VI. Прочитайте и устно переведите на русский язык весь текст. Перепишите и письменно переведите абзацы 1, 2.

Forces Affecting Modern Marketing

1. An important influence in marketing theory is the continuous and rapid change in consumer interests and desires. Consumers today are more sophisticated than those of past generations. They attend school for much longer; they are exposed to newspapers, magazines, movies, radio, television, and travel; and they have much greater interaction with other people. Their demands are more exacting. "Positioning" the product that is, determining the exact segment of the population, and then developing a marketing campaign to enhance the product's image to fit that particular segment requires great care and planning.

2. Competition also has sharply intensified, as the number of firms engaged in producing similar products has increased. Each firm tries to differentiate its products from those of its competitors. Profit margins, meaning the profit percentages made by a business per dollar of sales, are constantly being lessened. While costs continue to rise, competition tends to keep prices down. The result is a narrowing spread between costs and selling prices, and an increase in a business sales volume is necessary to maintain or increase profit.

3. Ecological concerns have also affected product design and marketing, especially as the expense of product modification has increased the retail cost. Such forces, which have added to the friction between producer and consumer, must be understood by the marketer and integrated into a sound marketing program.

4. Even the way a firm handles itself in public life, that is, how it reacts to social and political issues, has become significant. The public's dissatisfaction with the actions and attitudes of a firm has sometimes led to a reduction in sales; consumer enthusiasm, generated by a firm's intentional establishment of a good public image or public relations, has led to increased sales.

VII. Определите, являются ли приведенные ниже утверждения (1, 2, 3):

а) истинными (true)

б) ложными (false)

в) в тексте нет информации (no information)

1. "Positioning" the product - that is, the insistence on reputable products and services by consumer groups.

2. The public’s dissatisfaction with the actions of a firm has led to a reduction in sales.

3. Markets tend to be segmented as each group calls for products suited to its tastes.

Занесите свои ответы в таблицу:

1

2

3

 

 

 

VIII. Прочитайте абзац 3 и ответьте письменно на следующий вопрос:

What must be integrated into a sound marketing program?

Контрольная работа №2

Вариант 1

I. Переведите письменно существительные (1 - 10). Выберите определения (a – j), соответствующие существительным.

1) agreement

a) an amount of money that must be paid

2) reduction

b) a person, bank, or company that you owe money to

3) creditor

c) the amount of money that something is worth

4) value

d) a decrease in the size, price or amount of smth.

5) loan

e) an arrangement or promise to do something made by two or more people, companies, organizations, etc.

6) payment

f) an amount of money that you borrow from a bank

7) investor

g) the money that is available to an organization or person

8) cut

h) help, such as money or food, given by an organization or government to a country or people in a difficult situation

9) aid

i) a reduction in the size or amount of something

10) budget

j) someone who gives money to a company, business or bank in order to get a profit.

Занесите свои ответы в таблицу:

1

2

3

4

5

6

7

8

9

10

 

 

 

 

 

 

 

 

 

 

II. Вставьте в каждое предложение подходящее по смыслу пропущенное слово:

market leader, rules, delivery, online shopping, department, boost

1) Many people use the web for _________ or banking.

2) In formal situations it’s a good idea to follow standard _________ when making new contacts.

3) A company that has the biggest sales or the best selling product in the market is the _______.

4) The company hopes that its new strategy will give sales a _________.

5) Some retailers have found it difficult to guarantee _________ times: goods may arrive late.

6) A ________ is a part of company where people do a particular kind of work.

III. a) Выполните темы КОПР № 3, 5.

b) В следующих предложениях подчеркните глагол-сказуемое, определите его видовременную форму и залог. Переведите предложения на русский язык.

1. The market for digital cameras was researched last year and the findings are reported in the Survey.

2. Prices have fallen in the food business, because of advances in distribution technology.

3. The car business has a serious problem: it is producing too many cars.

IV. a) Выполните темы КОПР № 1.

b) В следующих предложениях подчеркните герундий и инфинитив. Переведите предложения на русский язык.

1. American consumers cannot keep spending more than they earn.

2. Tracing the complex flows of funds is often difficult.

3. Congress failed to approve proposal that the two countries would have normalized trade relations.

V. Прочитайте и устно переведите на русский язык весь текст.

European Ministers Agree to Loan Greece

1. European finance ministers agreed to loan Greece about one hundred seventy-two billion dollars this week at a meeting in Brussels. Luxembourg's Prime

Minister announced the agreement: “After a meeting of at least thirteen or fourteen hours, we have reached a far-reaching agreement on Greece’s new program and private sector involvement that will lead to a very significant debt reduction for Greece.”

2. Under the plan, Greece’s private creditors will lose more than half of the face value of their investments. The agreement also means the country will receive its second financial rescue in less than two years. The new loans will likely let the Greek government make a nineteen billion dollar payment on its debt. Now, Greece must negotiate the terms of its loans with individual banks and other investors. But these creditors will have to hurry. Greece can dictate its own terms once it reaches agreement with two thirds of its creditors. Not everyone believes Greece will be able to repay its loans. The Fitch financial services company cut the credit rating of Greece. Fitch said, it remains "highly likely" that the country will fail to meet its financial responsibilities.

3. The Greek parliament has agreed to the idea of spending and job cuts demanded by the European Union and the International Monetary Fund. Parliament must now pass all seventy-nine measures included in a reform plan before getting the rescue loans. Prime Minister Lucas Papademos has said his country has a lot of work to do before it can receive new aid.

4. At the same time, protests continue in Greece over budget-cutting measures. Many Greeks say they have sacrificed enough. But Greece’s EU neighbors are unlikely to release new loans until the budget cuts are in place. The head of the EU delegation to the United States told that the union has learned from the crisis. “We learned a lot about the means that we need to deal with emergency situations. We didn’t have them before. We learned that our governance system was not yet at the right level, and we are in fact changing a lot. There is a lot being changed”.

VI. Определите, являются ли приведенные ниже утверждения (1, 2, 3):

a) истинными (true)

b) ложными (false)

c) в тексте нет информации (no information)

1. The country will receive its second financial rescue in less than five years.

2. Greece can dictate its terms when it reaches agreement with France and Germany.

3. Private creditors will lose more than half of the value of their investments.

Занесите свои ответы в таблицу:

1

2

3

 

 

 

VII. Прочитайте абзац и ответьте письменно на вопрос:

What did the Fitch financial services company cut?

Вариант 2

I. Переведите письменно существительные (1 – 10). Выберите определения (а – j), соответствующие существительным:

1) bid

a) a building used for worship in some religions

2) auction

b) used in homes or relating to homes

3) property

c) someone who buys goods and uses services

4) lease

d) objects produced for sale

5) sale

e) more than is needed

6) goods

f) an offer or proposal of a price

7) surplus

g) buying and selling of property through open public bidding

8) consumer

h) something owned, a possession

9) household

i) the process of selling goods and services for money

10) temple

j) a legal contract granting use of property for a specified period of time in exchange for a specified rent

Занесите свои ответы в таблицу:

1

2

3

4

5

6

7

8

9

10

 

 

 

 

 

 

 

 

 

 

II. Вставьте в каждое предложение подходящее по смыслу пропущенное слово:

employees, sales, salary, product, production, cash

1) There are over 9 million teenagers in Вritain and they are the most powerful group of __________

2) Jane finds it difficult to survive on such a low__________

3) How do you pay for things you buy: in__________, by cheque or by credit card?

4) If we don’t get another order soon , we’ll have to cut _________and maybe close a factory.

5) One way to inform people about your __________is to advertise it on TV.

6) And you get a special bonus if the company’s _________ go up by more than 15 per cent in the year.

III. a) Выполните темы КОПР № 3, 5.

b) В следующих предложениях подчеркните глагол-сказуемое, определите его видовременную форму и залог. Переведите предложения на русский язык.

1. Unemployment benefits have been given to those who are out of work.

2. The company has been dealing in car sales for many years.

3. Вefore John celebrated his 26th birthday, he had started his own company.

IV. а) Выполните тему КОПР №1.

b) В следующих предложениях подчеркните герундий и инфинитив. Переведите предложения на русский язык.

1. Consumer spending is seventy percent of the economic activity in the United States.

2. Commercial properties face two serious problems: falling prices and refinancing.

3. After the recession jobs have continued to disappear, though at slower rates.

V. Прочитайте и устно переведите на русский язык весь текст.

Перепишите и письменно переведите абзацы 3, 4.

Auction History

1. The word “auction” is derived from the Latin augere which means “to increase” or “augment”. In an auction each consumer makes a bid for the product, and the highest bid wins. The exact date and time that auctions were first organized is not exactly known. Historians agree on one thing - auctions have been around for a very long time.

2. In the 5th century, the Greeks held auctions to sell women for the purpose of marriage. The Romans were the first to organize sales of goods at auction. The Chinese used auctions to sell surplus property to raise money for their religious leaders and temples.

3. The Вritish organized regular auctions of books and art in the 1600’s. In some parts of England during the 17th and 18th centuries “auction by candle” was used for the sale of goods and leasehold. This auction began by lighting a candle after which bids were offered in ascending order until the candle burnt out. The high bid won the auction. In the late 17th century auctions came to be held in coffeehouses and taverns throughout London. Such auctions were held daily, and catalogues were printed. In the early 18th century the great auction houses were created: Sotheby’s and Christie’s. English auction is also known as an open ascending price auction. This type of auction is the most common form of auction in use today.

4. Over the years auctioneering has been progressing and changing, and today it remains more popular than ever. Mostly everything can be sold by auction: antiques, household items, automobiles, land, livestock, designer clothes, etc. Auctioning is becoming more and more common on the World Wide Web, and auctioning websites have become very big business.

VI. Определите, являются ли приведенные ниже утверждения:

a) истинными (true)

b) ложными (false)

c) в тексте нет информации (no information)

1. The Greeks were the first to organize sales of goods at auction.

2. In Вabylon auctions of women for marriage were held annually.

3. Women were auctioned for marriage in the 5th century.

Занесите свои ответы в таблицу:

1

2

3

 

 

 

VII. Прочитайте абзац 2 и ответьте письменно на вопрос:

Who used auctions to sell surplus property to collect money for their leaders?

Вариант 3

I. Переведите письменно существительные (1-10). Выберите определения (a-j), соответствующие этим существительным:

1. audit

a) a formal written document that is a record of an agreement, especially one relating to a property

2. benefit

b) an official examination of a person’s or organization’s accounts by an expert

3. deed

c) the buying and selling of goods and services

4. commerce

d) a good effect or advantage that something has, for example a product or service

5. labour

e) a sudden large increase in the number or amount of something

6. earnings

f) the money that a person receives for the work in a particular period of time

7. leap

g) work involving a lot of physical or mental effort

8. merger

h) knowledge or skill gained from doing a particular job

9. improvement

i) an occasion when two or more companies, organizations etc join together to form a larger company

10. experience

j) the act or state of getting better

Занесите свои ответы в таблицу:

1

2

3

4

5

6

7

8

9

10

 

 

 

 

 

 

 

 

 

 

II. Вставьте в каждое предложение подходящее по смыслу пропущенное слово:

a list, balance, credit, return, share, staff

1. The ________sheet of a company is worked out from the final accounts.

2. Can you give me ________ of current prices?

3. This company will not accept unconfirmed letters of ________

4. Shareholders were offered 18 pence per ________

5. They retired eight members of ________ but didn’t replace them.

6. You can expect a 15% _________on this sum.

III. a) Выполните темы КОПР № 3,5.

b) В следующих предложениях подчеркните глагол-сказуемое, определите его видовременную форму и залог. Переведите предложения на русский язык.

1. Figures show that unemployment has been growing since 1990s.

2. Proposals have been put forward for increasing worker mobility.

3. Experts have been warning of the bankruptcy since the company was founded.

IV. a) Выполните темы КОПР № 1.

b) В следующих предложениях подчеркните герундий и инфинитив. Переведите предложения на русский язык.

1. The two carmakers hope to achieve savings of 5% on common projects.

2. American corporations begin to offer entire packages of services.

3. After some hard talking officials decided to take part in a meeting in Geneva.

V. Прочитайте и устно переведите на русский язык весь текст. Перепишите и письменно переведите абзацы 1, 3.

Takeovers, Mergers and Buyouts

1. Successful companies have to find ways of using their profits. Sometimes they develop new products or services, perhaps to diversify and enter new markets, but sometimes it is easier to take over other companies with existing products and customers. Acquiring a competitor in the same field of activity (horizontal integration) gives a company a larger market share and reduces competition. Companies can also acquire businesses involved in other parts of their supply chain.

2. One way to acquire part-ownership of a company is a raid, which involves buying as many of a company’s stocks as possible on the stock market. Because this increases demand, the stock price will immediately rise. A raid is unlikely to result in the acquisition of a controlling interest. More often, a company will launch a takeover bid. If the board of directors of a company agrees to a takeover, it is a friendly bid. If the company doesn’t want to be taken over, it is a hostile bid.

3. Takeovers can lead to the formation of large conglomerates, which can lead to a contrary phenomenon: leveraged buyouts. Buyouts occur when financiers consider that a conglomerate has not achieved synergy but has become inefficient, as a result it is undervalued on the stock market. In other words, the conglomerate’s market capitalization is lower than the value of its total assets.

VI. Определите, является ли утверждение:

a) истинным (true)

b) ложным (false)

c) в тексте нет информации (no information)

1. Successful companies don’t have to find ways of using their profits.

2. Takeovers can lead to the formation of large conglomerates.

3. Companies are encouraged to take over other companies by investment bank.

Занесите свои ответы в таблицу:

1

2

3

 

 

 

VII. Прочитайте абзац 2 и ответьте на следующий вопрос:

What is a raid?

Вариант 4 I. Переведите письменно существительные (1 - 10). Выберите определения (a – j), соответствующие существительным.

1. budget

a) a general direction in which situation is changing or developing

2. brand

b) the ability to do something well

3. IPO (initial public offering)

c) a person or a company that somebody owes money to

4. save

d) a decrease in amount, number, etc.

5. trend

e) the reason why somebody does something or behaves in particular way

6. skill

f) the act of a company selling its own shares on the stock market for the first time

7. motivation

g) a set of products of a particular type that are made or sold by a company

8. creditor

h) to keep money instead of spending it, especially by putting it in a bank account

9. fall

i) the amount of money that is available to a person or an organization and a plan of how it will be spent over a period of time.

10.product line

j) a name given to a product by the company that makes it, especially a trademark

Занесите свои ответы в таблицу:

1

2

3

4

5

6

7

8

9

10

 

 

 

 

 

 

 

 

 

 

II. Вставьте в каждое предложение подходящее по смыслу пропущенное слово:

brand, communication, accounts, invested, slogan, sum

1) Monthly salaries of our staff go directly into their_________

2) This type of coffee is the ________ leader.

3) Last month they started their advertising campaign with the new corporate_________

4) New technologies make global__________ easier.

5) He_______ most of his savings in the Stock Exchange.

6) My cash_________ was 300$.

III. а) Выполните темы КОПР № 3, 5.

b) В следующих предложениях подчеркните глагол-сказуемое, определите его видовременную форму и залог. Переведите предложения на русский язык.

1. Before John celebrated his 26th birthday, he had started his own company.

2. The world’s leading gas and oil exporter has become one of the most attractive markets in the world.

3. The company has been dealing in car sales for many years.

IV. a) Выполните темы КОПР № 1.

b) В следующих предложениях подчеркните герундий и инфинитив. Переведите предложения на русский язык.

1. Banks are interested in keeping most of their money in circulation so that it should bring them profit.

2. In 1913 H. Ford began to use assembly-line techniques in his plant.

3. Many countries in Asia have an absolute advantage in manufacturing electronic goods.

V. Прочитайте и устно переведите текст. Письменно переведите абзацы 1,2.

Russia is Taking the Global Step

1. Russian companies moving into Asian markets are often attracted to China primarily for its growth and size. But increasingly they are finding that investment opportunities in Southeast Asia are too good to be ignored and making the move. The future of Russian business will depend not only on Russia attracting international players to its markets, but also on Russian companies making greater inroads internationally. Russian corporates are increasingly taking this step. Only a decade ago it was only Russian energy giants, or resources producers, that had moved into the global marketplace. But more and more, they are being joined by infrastructure and construction companies, machinery and equipment manufacturers and lessors, and Russian mobile telecommunications operators. More Russian corporate players can be expected to follow.

2. When Russian companies step into a global marketplace, they find many of the same challenges and issues that international players coming to Russia find. The laws and customs and systems are different. The Russian companies looking to move into markets in Asia and Europe, and in emerging markets, will need to understand a different business culture and legal framework, and ensure they have good advice on how best to work in that marketplace.

3. The attractions of Southeast Asia are the rapidly growing economies of the region, which have posted strong economic growth as the major developed economies have remained mired in debt and weak demand following the global financial crisis of 2008. I fact, Southeast Asia is projected to grow at a robust 5.5 percent, supported by strong national savings rates, a focus in domestic demand, and an increasingly sophisticated workforce. Beyond the traditional leading regional economies of Singapore, Malaysia and Thailand, Indonesia, which is setting ambitious infrastructure investment as the cornerstone of its economic growth plans, and Myanmar, which is coming in from decades of economic isolation, are getting increasing attention.

4. The experience of companies moving into the Southeast Asian market, regardless of the country, has demonstrated the value of developing a very good understanding of the market. It is known that one of the most important first steps is to get good local advice. Not only legal advice, but general advice to assist in navigating the applicable country, political and legal risks. Many businesses and clients try to replicate their business models from home in Asian markets, and sometimes it doesn't work. So potential investors have to do a lot of research into the way things work in the relevant jurisdiction and not just try to use the same business models that have been successful elsewhere.

5. One part of the knowledge acquisition process is about getting effective advice from legal and other advisers, but obviously it also includes making an effort to meet as many people as possible. Japanese companies often open a representative office in the country and spend quite some time just meeting people, talking to people and finding out what the legal climate is, as well as who might be a suitable local partner.

VI. Определите являются ли приведенные ниже утверждения:

a) истинными (true)

b) ложными (false)

c) в тексте нет информации (no information)

1. Only a decade ago it was only Russian energy giants, or resources producers, that had moved into the global marketplace.

2. Many businesses and clients do not try to replicate their business models from home in Asian markets.

3. Indonesia does not allow foreign investors to own land but it does provide generous leasing rights, and permits the repatriation of profits.

Занесите свои ответы в таблицу:

1

2

3

 

 

 

VII. Прочитайте абзац 3 и письменно ответьте на вопрос:

What are the attractions of Southeast Asian market?

Вариант 5

I. Переведите письменно существительные (1-10). Выберете определения (a-j), соответствующие существительным:

1. import

a) currency sells in terms of other currencies

2. export

b) certificates that you buy in order to earn regular interest

3. interest

c) a single, numerical instance of whatever is being measured

4. dividends

d) good or service sold to a buyer in another country

5. surplus

e) paper money and coins issued by the federal government

6. deficit

f) excess of revenues over expenditures

7. currency

g) payment for using someone else’s money

8.exchange rate

h) excess of expenses over expected income

9. value

i) payments made from the earnings of a corporation to its stockholders

10. securities

j) good or service purchased from a seller in another country

Занесите свои ответы в таблицу:

1

2

3

4

5

6

7

8

9

10

 

 

 

 

 

 

 

 

 

 

II. Вставьте в каждое предложение подходящее по смыслу пропущенное слово:

resources, recruitment, organization, stuff, finance, personnel

1) The CEO is the head of the _________ team.

2) I'm in charge of training in the human__________ department.

3) We have a________ of 65 in London and about 30 in Paris.

4) We have 200 people on our_________.

5) Our_________ department is responsible for recruitment.

6) You haven't been paid this month? Ok, I'll put you through to the ________ department.

III. а) Выполните темы КОПР №3,5.

b) В следующих предложениях подчеркните глагол-сказуемое, определите его видо-временную форму и залог. Переведите предложения на русский язык.

1. While the export of capital received further stimulus, the basic strength of Britain could no longer be relied upon.

2. Some industries have been regulated more closely over the last few years.

3. The interests of the European Free Trade Association countries which exports agricultural goods were looked after by means of bilateral agreement.

IV. a) Выполните темы КОПР № 1.

b) В следующих предложениях подчеркните герундий и инфинитив. Переведите предложения на русский язык.

1. American consumers cannot keep spending more than they earn.

2. Congress failed to approve proposal that the two countries have normalized trade relations.

3. The two carmakers hope to achieve savings of 5% on common projects.

V. Прочитайте и устно переведите на русский язык весь текст. Перепишите и письменно переведите абзац 1.

International Finance

1. Capital movements between countries are classified either as current account or capital account movements. Current account movements refer to payments for imports and exports, as well as the payment of interest and dividends. During any year, a given country will have either a surplus or a deficit of current account transactions. Capital account movements refer to the purchase or sale of securities in one country by citizens of another country. Such transactions will also result in a net surplus or deficit for a given country. A net deficit of both current account and capital account transactions represents the net financial resources that have flowed out of a country; a net surplus represents the financial resources that have flowed into a country.

2. Each country has its own currency in which it will demand payment for net surpluses. Germany, for example, uses marks, Belgium uses Belgian francs, and France uses French francs. The value of one currency relative to another depends on which country has a net deficit to the other. If the United States, for instance, has a net deficit to France, the value of the French franc will rise relative to the dollar. This relative value is indicated by the exchange rate, which represents the cost of one unit of a given currency in terms of another. For example, an exchange rate of 43 cents per mark means that 43 cents must be paid to obtain one mark, while about 2.3 marks would obtain $1.

VI. Определите, являются ли приведенные ниже утверждения (1, 2, 3):

а) истинными (true)

б) ложными (false)

c) в тексте нет информации (no information)

1. A net surplus represents the natural resources.

2. A national account is a major account with a nationwide business.

3. The relative value is indicated by the exchange rate.

Занесите свои ответы в таблицу:

1

2

3

 

 

 

VII. Прочитайте абзац 2 и ответьте письменно на следующий вопрос:

What does the exchange rate represent?

 

Приложение

 

Федеральное государственное образовательное

бюджетное учреждение высшего профессионального образования

«ФИНАНСОВЫЙ УНИВЕРСИТЕТ

ПРИ ПРАВИТЕЛЬСТВЕ РОССИЙСКОЙ ФЕДЕРАЦИИ»

Kафедра «Иностранные языки- 5»

Факультет__________________

Специальность___________________

(направление)

КОНТРОЛЬНАЯ РАБОТА №____

по дисциплине ________________________________

Вариант №

Студент__________________________

(Ф.И.О.)

Курс________ № группы _________

Номер зачетной книжки_______

Преподаватель ___________________

(Ф.И.О.)

Москва

Содержание

 

Структура курса

Цели и задачи обучения

Содержание обучения

Выполнение контрольных заданий и оформление

контрольных работ

Выполнение работы над ошибками

Английский язык

Вариант № 1

Вариант № 2

Вариант № 3

Вариант № 4

Вариант № 5

Контрольная работа № 2

Вариант № 1

Вариант № 2

Вариант № 3

Вариант № 4

Вариант № 5

Приложение (образец титульного листа)