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Задание 1.  Прочитать и перевести текст.

Travel Agencies-services, Calls, Paper Work

The travel agency business offers many attractions to people with experience in the tourist industry. Unlike most other retail businesses, there is no need for the storage and display of large quantities of merchandise. This means that the initial cost of setting up an agency is low in comparison with other retail businesses. 

Retail travel services are similar to clothing stores, and agency offices are often found in the same shopping areas as expensive stores.

A good location is an important factor in the success of an agency, and so office space may be expensive. Another factor in success involves establishing steady clientele. The best customer for a travel agent may be a corporation whose executives make a large number of business trips every year. For customers who come in off the streets, so to speak, satisfying their travel needs in the best way to assure repeated business.

The retail travel agent sells all kinds of tourist products – transportation, accommodations, sightseeing and the like to the general public. The term “retail” distinguishes it from the tour operator or packager, who can be considered the manufacturer or wholesaler of the tourist industry.

A typical travel agency has a rack of colorful brochures that illustrate the delights offered by a wide variety of tours. The cost of this kind of promotion is paid for almost entirely by the tour packagers. They prepare, print and distribute the brochures, and they also absorb the national or even international, advertising costs. The retail agencies may do some local advertising, although even in this case costs may be shared with tour packagers or transportation companies.

In the market areas, the emphasis is on selling travel services and tours to people who are going to some other place. The agencies in the tourist destinations, on the other hand, often put a great deal of emphasis on services the traveler will need while he remains in that area. These services including local sightseeing tours, arrangements for independent travel, currency exchange, tickets for local entertainment, and so on. Since the agencies in some tourist areas deal with many foreigners, language skills are often more important than in the market areas. It should be noted that many places are both tourist and market areas that offer the entire range of travel services.

Any retail business involves a great deal of contact with the public, with all the pleasures and pains that such contact may bring. This is doubly true for travel agents, since they are selling services and not goods. Many of their customers expect them to advise them on where they should spend their vacations, on hotels, restaurants, health problems in all parts of the world. The successful sale of services depends on pleasing the customer. The agent can serve the customer by keeping up with changing fares so he can offer his customer the best bargains or helping them to work out complicated fares. The agent must also keep up with changing government regulations for international travel- visa and health regulations, customs information, airport taxes – so that he can give the traveler accurate and reliable information. The agent must even be alert for possible political problems in the tourist destination countries. One of the primary necessities for recreational travelers: is personal safety.

Задание 2

Письменно ответить на следующие вопросы по тексту.

1. How does retail travel business differ from other kinds of businesses?

 

2. What factors are important for the success of a travel agency?

 

3. What kind of services does a travel agency offer?

 

4. What makes travel agencies very attractive to customers?

 

5.  What do customers expect from travel agents?

 

6. What does the successful sale of services depend on?

 

7. What is one of the primary necessities for recreational travelers?

 

 

Задание 3. Выписать из текста 5 прилагательных и образовать от них степени сравнения.

Positive

Comparative

Superlative

     

Задание 4. Выписать из текста 7 глаголов в пассиве и определить их время.

Verbs

Tenses (Passive)

   

Задание 5. Выписать из текста 5 глаголов в активе и поставить их в   форму пассива в соответствующем времени.

Verbs (Active)

Passive Forms


Задание 6. Поставить глаголы в скобках в нужное время, учитывая правила согласования времен.

1. This travel agency has been organized before 2003.

 

2. While the customers were choosing the tour, the manager was getting the information.

 

3. The manager assured his client that the trip would be very interesting.

 

4. The company announced that new travel services would be delivered in the near future.

 

5. Everybody hopes that local market area would have been developed by the beginning of a new season.

 

6. The agencies have put a great deal of emphasis on services before the Olympic Games.

 

7. The agent has given accurate and reliable information before the flight.

 

8. Airport faxes were increased after the government had changed them.

 

9. After the customer had offered the client the best bargains the profit increased.

 

10. After they had opened a new travel agency it became very popular.

 

11. When the manager was holding a meeting, a phone called.

 

12. It is true that travelling is becoming more and more popular nowadays.

 


Задание 7. Выписать из текста 5 предложений и трансформировать их в предложения с косвенной речью указанного типа.

Задание 8. Вставить соответствующие модальные глаголы ли их эквиваленты.

1. The retail agencies ... do some local advertising.

 

2.  In the markets areas the emphasis ...  be on selling travel services and tours.

 

3. These services ... include local sightseeing tours, arrangements for independent travel.

 

4. It ... be noted that many places are both travel and market areas.

 

5. Any retail business ... involve a great deal of contact with public.

 

6. Many of the customers expect them to advice where they ... spend their vocation.

 

7. The agent ... serve the customer complicated fares.

 


Задание 9. Перевести предложения на английский язык используя модальные глаголы и их эквиваленты.

1.Следует отметить, что многие места являются как туристическими, так и деловыми центрами.

 

2. Агент должен обслуживать клиента, предлагая ему лучшие цены.

 

3. Лучшим клиентом для агента может быть компания, сотрудники которой часто ездят в отпуск.

 

4. Необходимо отвечать всем требованиям клиентов.

 

5.Агент должен быть осведомлен о политических проблемах в разных странах.

 


Задание 10. Построить предложения, соблюдая правильный порядок слов

1. Agency rack brochures a has typical a colorful a of

 

2. location factor of good a is important success the agency an in an.

 

3. travelers for important customers a very

 

4. local services  these include sightseeing.

 

5.is pleasure travelling a great.

 

6. information traveler accurate reliable and agent give must the

 

7. agencies the retail some do may advertising local.

 


Задание 11. Перевести следующие предложения, соблюдая правильный порядок слов.

1. Хорошее расположение - важный фактор успеха компании.

 

2. Различные  тур агенты продают все виды туристического продукта

 

3. Различные туристические офисы часто расположены в торговых центрах.

 

4. В типичном турагентстве  имеются полки с разноцветными брошюрами

 

5. Услуги тур агента включают осмотр местных достопримечательностей.

 


Задание 12. Перевести предложения, используя  выражения согласия .

1.Они любят путешествовать, и я тоже.

 

2. Я не хотел ехать в эту страну, а она хотела.

 

3. Гид собирался показать новый маршрут, и его  коллеги тоже.

 

4. Мой коллега любит иностранные языки, и я тоже.

 

5. Вы не собираетесь в Лондон, и они тоже.

 

 
Пример решения:

Задание 3. Выписать из текста 5 прилагательных и образовать от них степени сравнения.

Positive

Comparative

Superlative

large

larger

the largest

similar

more similar

the most similar

independent

more independent

the most independent

important

more important

the most important

wide

wider

the widest


7 стр.