2300

Уважаемый студент!

Представленная ниже работа уже была оценена преподавателем нашего клиента на положительную оценку.  Данный материал отлично подойдет, в качестве основы, при написании Вашего собственного проекта, что значительно ускорит процесс его подготовки. Можете быть уверены, что эту работу предлагаем только мы, и в открытом доступе в интернете ее нет!

 

Contents

Introduction

References

1. The development and essence of the concept of "image"

2. The image of a business person

2.1 Image of a business person

2.2 Communication tactics                        

3. Business etiquette and protocol

Conclusion

Application/ Glossary to «The image and culture of communication of a modern business person»

 

References

  1. Климова, Татьяна Васильевна, канд. социологических наук.//диссертация на тему: «Имидж как технология социального управления»// Новосибирск. 2002 - С.74-152.
  2. http://cheloveknauka.com/imidzh-kak-tehnologiya-sotsialnogo-upravleniya.
  3. Алехина И.В. Имидж и этикет делового человека /И.В.Алехина - М.: ЭЭН, 2006.


Introduction

The term "image" has spread throughout the world and has taken root in almost all language cultures.

The etymological concept of image goes back to French  image, which means image, representation, image. Image – it’s the visual appeal of the personality, self-presentation, man constructing his image for others.

By V.I. Dahl, «an image is a look, appearance, figure, portrait, painted face ... and it is connected with time».

In psychology, an image is understood as “an emotionally colored image of someone or something that has developed in the mass consciousness and has the character of a stereotype; image formation takes place spontaneously, but more often it is the result of the work of specialists; image reflects the social expectations of a certain group».

In Russia, the concept of "image" appeared relatively recently, while there was a blind copy of Western algorithms for solving this issue. One of the first who introduced the concept of “image” in Russian literature was O. Feofanov. In his work “USA: Advertising and Society”, appeared in 1974, he considers the image as the main means of psychological influence of the advertiser on the consumer. Later, in domestic science, such a direction is formed as a new industry - imageology.

In order to better represent the features of the image as a social regulator, it is necessary to build a theoretical model of the image, which "represents a certain structure that reflects the internal, essential relationships of reality."

To create such a model means to represent the image in the form of an ideal object, not identical to the object of empirical research, which has a complex structure and consists of a set of interconnected elements - private objects. When forming any image (businessman, politician, etc.), various components are taken into account. So, V.M. Shepel distinguishes three of the following complexes:

1. natural qualities:

- sociability;

- empathy (ability to empathize);

 - reflexivity (ability to understand another);

- eloquence (ability to influence a word).

2. qualities instilled in education and upbringing:

- moral values;

- psychological health;

- a set of communication technologies.

3. qualities acquired with life and professional experience.

Despite the fact that the term “image” itself appeared at the beginning of the 20th century, concern for an impressive image  was also inherent in such famous historical figures as: Yaroslav the Wise, Ivan the Terrible, Richard the Lionheart and so on.

12 стр.

Уважаемый студент, если тема Вашей работы соответствует вышеуказанной, то не стоит сомневаться, Вы останетесь довольны выбором.

Но если же данный вариант Вам не совсем подходит, мы поможем в написании новой работы.

Оценить работу у нас можно бесплатно, заполнив форму.

Вы всегда можете обратиться к нам с любыми проблемами в учебе! Кроме того, мы готовы научить Вас самостоятельно решать задачи, подготавливать рефераты, курсовые, дипломы и т.д.